With stock video services being high in number and very competitive these days, it really isn’t all that surprising they are trying to distinguish themselves from one another. We have written about Filmsupply’s Original Series, where they tried to produce an actual narrative, high production value content, that could be licensed and reused as stock video. Another stock service we reported about is RawFilm, a subscription-based stock service, providing users with footage shot exclusively on RED cameras and in REDCODE RAW. And then there is Adobe Stock, a service that really hit the ground running through their purchase of Fotolia and close integration with the Creative Cloud products.
Particularly the latter point is something that really sets the Adobe software ecosystem apart: currently, there is no parallel to the easiness of both roundtrips between different Adobe software and searching for stock to use in your project from inside the application you are using to work on it. While in Adobe’s case there is no distinction, it shouldn’t be forgotten, that both the stock provider and the software manufacturer benefit from such an integration. Apple and Shutterstock recently tried to balance out the situation by integrating Shutterstock closely with Final Cut Pro X10.4.4, releasing an official extension allowing for similar functionality. The extension provides helpful features like search, adding footage to collections and downloading watermarked samples to use in your project.